Privacy Policy

1 Information We Collect

Personal Information

When you visit our website or use our services, we may collect personal information that you voluntarily provide, including:

• Full name, date of birth, and gender
• Contact details: phone number, email address, and residential address
• Emergency contact information
• Identification document numbers (Aadhar, PAN, Passport, etc.)
• Insurance policy details and coverage information

Medical Information

Healthcare providers collect sensitive medical information including:

• Medical history and past treatments
• Current medications and allergies
• Diagnostic results and medical records
• Lab reports and imaging studies
• Prescription information
• Health conditions and ongoing treatments

Website Usage Information

We automatically collect information about your interaction with our website:

• IP address and device information
• Browser type and version
• Pages visited and duration of visits
• Referring website URLs
• Search queries and navigation patterns

2 How We Use Your Information

Maa Kanti Kishori Sewa Foundation Trust Hospital uses collected information for the following purposes:

• Providing Medical Services: Delivering healthcare services, maintaining medical records, and facilitating consultations
• Treatment & Care: Diagnosis, treatment planning, and ongoing patient care management
• Appointment Management: Scheduling appointments, sending reminders, and managing cancellations
• Billing & Insurance: Processing payments, insurance claims, and generating invoices
• Communication: Sending important health updates, appointment confirmations, and service notifications
• Quality Improvement: Analyzing patient feedback to enhance service quality
• Legal Compliance: Maintaining records as required by healthcare regulations
• Research & Statistics: Conducting de-identified medical research with patient consent
• Website Optimization: Improving website functionality and user experience

3 Data Protection & Security

Security Measures

• SSL encryption for all online transactions and data transmission
• Firewalls and intrusion detection systems
• Regular security audits and vulnerability assessments
• Access controls and authentication protocols
• Encrypted storage of sensitive medical records
• Regular backup and disaster recovery systems
• Staff training on data privacy and security protocols
• Compliance with healthcare data protection regulations

Limitations

While we maintain high security standards, no method of electronic transmission is completely secure. We cannot guarantee absolute security of your data. You acknowledge this risk when using our services.

4 Information Sharing

We protect your privacy by limiting information sharing. Your information may be shared only in the following circumstances:

• Healthcare Providers: With consulting doctors, specialists, and medical staff involved in your care
• Insurance Companies: For processing insurance claims (with your authorization)
• Laboratory & Imaging Centers: For diagnostic testing and imaging services
• Pharmacy Partners: For medication dispensing and pharmaceutical services
• Legal Requirements: When required by law enforcement or court orders
• Emergency Situations: When necessary to protect your health or life
• Service Providers: With third parties who assist in providing healthcare services (e.g., hospital management systems)

Non-Disclosure

We do not sell, rent, or lease patient information to third parties for marketing purposes. We do not disclose information to marketing agencies, data brokers, or for commercial advertising without explicit patient consent.

5 Your Privacy Rights

You have the following rights regarding your personal and medical information:

• Right to Access: Request and obtain a copy of your medical records
• Right to Correction: Request correction of inaccurate or incomplete information
• Right to Withdraw Consent: Withdraw consent for data usage and treatment at any time
• Right to Erasure: Request deletion of your data (subject to legal retention requirements)
• Right to Restrict Processing: Request limitations on how your information is used
• Right to Data Portability: Request your data in a portable format
• Right to Object: Object to certain uses of your information
• Right to Lodge Complaints: File complaints with relevant data protection authorities

Exercising Your Rights

To exercise any of these rights, please contact our Privacy Officer at the address or email provided in the Contact Us section. We will respond to your request within 30 days.

6 Cookies & Tracking

Our website uses cookies and similar tracking technologies to enhance user experience and collect website usage analytics.

Types of Cookies

• Essential Cookies: Necessary for website functionality
• Performance Cookies: Track website performance and user behavior
• Marketing Cookies: Enable targeted advertising (optional)

Cookie Control

You can control cookie settings through your browser preferences. Disabling cookies may affect website functionality. We recommend keeping essential cookies enabled.

7 Third-Party Links

Our website may contain links to external websites and third-party services. We are not responsible for the privacy practices of these external websites. We recommend reviewing their privacy policies before sharing information.

8 Data Retention

We retain personal and medical information in accordance with healthcare regulations:

• Medical Records: Retained for a minimum of 7 years after the last treatment (as per medical regulations)
• Financial Records: Retained for 7 years for audit and compliance purposes
• Website Usage Data: Retained for up to 12 months for analytics purposes
• Marketing Communications: Retained until you unsubscribe or request deletion

After the retention period, information is securely deleted or anonymized. However, some information may be retained longer if required by law.

9 Contact Us

If you have questions about our Privacy Policy or concerns about your personal information: